Thanks to the fact that hardcore fans can order the collector's set online at a premium, the queues at the restaurants are very well managed this time round.
Still remember last year when people queue as early as 6 hours before the launch of Hello Kitty at the various restaurants island wide, this year comparably is much more organised. My wife actually manage to bought 1 Hello Kitty Bubbly Kerokerokeroppi without any issue this afternoon (still remember last year when we actually went down at 10pm and the queue was like...)
Good job McDonald's at managing the expectation of your Hello Kitty fans.
Still remember last year when people queue as early as 6 hours before the launch of Hello Kitty at the various restaurants island wide, this year comparably is much more organised. My wife actually manage to bought 1 Hello Kitty Bubbly Kerokerokeroppi without any issue this afternoon (still remember last year when we actually went down at 10pm and the queue was like...)
Good job McDonald's at managing the expectation of your Hello Kitty fans.
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